Why Use HVAC Keywords On Your Internet Marketing Strategy?
Let’s imagine you own an HVAC company located in St. Louis that offers air conditioning and heating services such as A/C repair, A/C installation & replacement, A/C maintenance, and furnace repairs.
You’re looking to increase your brand awareness and the number of phone calls coming in from your local area. But how can potential customers find your HVAC business online?
One way is by using heating and air conditioning keywords on your website in prominent locations. Any online marketing strategy should begin with identifying the keywords related to your business and location with adequate search volume.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of getting your website to rank highly for specific heating and air conditioning keywords that potential customers are typing into search engines like Google.
Your SEO strategy will consist of increasing your website’s visibility in search engines via natural or unpaid (“organic”) search results.
This may be done by optimizing the content on your website and building your website’s authority such that search engines give higher rankings to your site for the keywords you want to appear for.
All HVAC companies can benefit from identifying the most search keywords in their respective area and optimizing their website accordingly.
When and Where To Use Heating & Cooling Keywords
When marketing your HVAC business online, your digital marketing campaigns live and die by their keywords.
Identifying and using the best keywords from the beginning will give your digital marketing campaign the jump it needs.
Use the right keywords, and the phones will start ringing off the hook. Use the wrong keywords (or keywords with very low search volume), and the exact opposite will happen.
What that means for you as the owner of an HVAC business is that you need to use the top searched keywords in your digital marketing campaigns. Of course, the challenge is to know which keywords are best and how to use them.
You should include your keywords in:
- H2, H3, H4
- Title Tags
- Meta Descriptions
- Website copy
- Google My Business Description
- Google My Business Posts
- PPC Campaigns (Google Ads)
- And more
Remember, the idea is to use the keywords in a natural way that doesn’t disturb the user’s experience on your website. The copy and wording on your website should read properly.
To help you, we’ve put together this complete list of the top keywords HVAC companies can use to drive more traffic to their website.
The Top 100 HVAC SEO Keywords for HVAC Contractors
These are the keywords all HVAC companies are using, many with great success. We suggest you start with the keywords towards the bottom of the list as they won’t have as much competition and will often deliver better results.
The number next to each keyword is the search volume of searches it has on Google. More specifically, it’s the number of average monthly searches for the specific keyword(s).
- air conditioning repair 18,100
- ac repair 14,800
- furnace repair 12,100
- ductless heating and cooling 9,900
- heating and cooling services 8,100
- air conditioning service 8,100
- air conditioner near me 8,100
- ac not turning on 4,400
- hvac repair 4,400
- family heating and cooling 3,600
- air conditioner service 3,600
- heating repair 2,900
- ac service 2,900
- air conditioner not cooling 2,400
- air condition repair 2,400
- ac not cooling 2,400
- fix central 1,900
- ac not blowing cold air 1,900
- ac repair near me 1,900
- air conditioner not working 1,600
- ac installation 1,600
- hvac repair near me 1,300
- home ac units 1,300
- heating and cooling repair 1,300
- heating and air conditioning repair 1,300
Enter your service location and we’ll send you a complete list of the top keywords in your local market.
Understanding Search Intent
The list of keywords you want to start with will depend on the type of searches a user is making.
Different keywords have different “search intents” or motivations for search, and these should be reflected in the content of your website and the type of keywords you target.
Search intent could be one or more of the following:
Investigative – These keywords generally have a buyer’s intent and will be easy to convert into revenue for your business. This includes keywords such as:
- ac repair “your city”
- HVAC company “your city”
- “your city” furnace repair
Informational – This includes informational searches like “how does hvac work?” and “hvac system types,” which require that you produce quality content on your site to help people who are looking for more information
Comparison – These simply want to compare different hvac options and prices.
Negative Keywords List For HVAC Companies
If you are running paid ads on Google (PPC), you should consider identifying negative keywords for your campaigns. Identifying negative keywords and optimizing your PPC campaigns accordingly will ensure that you don’t waste advertising dollars on keywords that aren’t relevant to your business.
Here is a quick list of potential negative keywords that routinely show up in an HVAC PPC campaign:
- auto air conditioning
- air conditioning window units
- car air conditioner
- portable air conditioner
The negative keywords that you use will be determined by the types of services that you offer, but this should give you a good idea.
Use Keyword Modifiers
Keyword modifiers are words that describe your HVAC service or refer to a particular time or occasion. They are very helpful as consumers will often use them when searching for something. For example:
- Best AC repair
- Top furnace repair
- Affordable HVAC repair
- How to find air conditioning service
- Air conditioner service near me
- Free ac inspection
Use Local-Based Keywords
Potential HVAC customers almost always search for HVAC services close to their homes, so using local-based keywords in your HVAC marketing strategy is vital. The name of your city and/or town is excellent. For example;
- St. Louis AC repair
- Atlanta furnace repair
- San Antonio air conditioning repair
- Boston air conditioning service
- Los Angeles HVAC contractors
- Chicago heating repair
- AC tune-ups in Dallas, Tx
- Miami ac inspection
- New Orleans air conditioning company
How To Find HVAC Keywords
You may ask yourself, how can I look these keywords up? There are a variety of tools you can use for free and paid. At HVAC Marketing Engine, our personal favorite is Ahrefs, however, it is a premium keyword research tool.
If you’re looking for a free alternative that still gives you an understanding of particular keywords and their search volumes, you can use Ubersuggest.
Keyword research is the backbone of any marketing strategy, so it’s essential that you do your due diligence before spending any money on marketing or advertising.
Does Your Air Conditioning Company Need Help? Contact Us Today!
HVAC Marketing Engine is a trusted partner to HVAC contractors. We help your HVAC business get more HVAC leads, calls, and conversions and continuously keep your phone ringing.
Contact our digital marketing agency today for more information!