Flyers have not been around for so many years without a cause. They have worked and still do. So, if you are considering HVAC flyers for your HVAC company, you are on the right track. Not only are they tangible, but they immediately display a level of trust between you and the customer.
In fact, memory tests revealed that brand recall after consumers review a tangible printed advertisement is a surprising 70% higher than after seeing the same information online.
What Can HVAC Flyers Do for HVAC Businesses?
A simple, well-customized HVAC flyer can boost your company’s marketing and attract potential clients. Flyers can be high-impact advertising tools if you place them in the right location.
Potential HVAC customers are likely to take your HVAC flyers with them, and their family and friends will probably see them too.
Follow these tips when designing flyers for your business!
What to Include on Your HVAC Flyer
When coming up with a design for your HVAC flyer, consider how to include the following in the flyer templates.
Main Services
Ensure that you list the main HVAC services your business offers on the top page of the flyer. Your prospective client needs to know the specific areas you can be useful to them. When they see a service they need, they will most likely read the entire flyer to find out more.
Reasons to Choose Your Company
There are many HVAC companies out there. Consider your company policy, and give the reader specific reasons to choose your company over the rest. You could include reasons like the following.
- Quality workmanship
- Guarantees
- Free quotes
- Experience
- Customer service
- Reputation
- Affordability
An Irresistible Offer
People love offers! Add an offer to your flyers like a 10% discount or a free service. Think of an offer that is irresistible but is within your budget.
Company Photos
Team photos are eye-catching. Using high-quality photos in your design will more likely attract attention to your flyer and prompt people to read it.
Find attractive images of your team, trucks, and other HVAC-related images to use in your flyer. If you don’t have any team photos, you can look for free high-quality stock images.
Easy-to-Read Design
Do not complicate the design. Keep the template simple, customize it to your brand, and keep the text short and easy to read. Remember to include your logo to distinguish your brand.
Contact Information
What is the point of advertising if customers can’t contact you? Always include your phone number, website, email, and social media pages so customers can connect with you.
Ready to Order HVAC Flyers For Your HVAC Business?
Do you need more help creating effective HVAC flyers? HVAC Marketing Engine has got you covered for air conditioning and heating-related flyers and other print marketing material. We also offer:
Contact us to order your flyers today!
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