Local SEO

Local SEO positions your business right where your potential customers are searching. By improving your local SEO, you can more customers from your local area. 

Local SEO

With over 47% of searches request local information, it is now more important than ever that your website ranks highly local keywords. Local SEO includes a process of various optimizations to help your website rank for local keywords related to your business. A properly optimized website that ranks highly will certainly bring you more traffic and more leads. 

Local SEO is an extensive process that includes:

  •  Keyword Research 
  • On-Page Optimizations 
  • Off-Page Optimizations 
  • Citation Creation
  • Content Creation
  • Over the Shoulder 
Keyword Research Tool Ahrefs for Local SEO HVAC Marketing Engine

Performing Keyword Research for Local Searches

Every local SEO campaign should start with comprehensive keyword research. Without it you will have no real strategy in place and will continue to waste money. Keyword research is the backbone of every successful SEO strategy, therefore every campaign must begin with it. 

We use a variety of tools at HVAC Marketing Engine, however, our favorite is Ahrefs. We utilize Ahrefs to research the most important keywords for your business. 

We find the correct keywords in a variety of methods. 

  • We start by researching what people are searching for in your local area.
  • Next, we complete competitor research to find out which keywords your main competitors are currently ranking for. This should provide us with an extensive list of keywords to target.
  • Lastly, we will ask you which keywords you would like to target. You know your business more than anyone, and you can help us find some of the best local. keywords to target!
 

Once we complete the keyword research process, we will compile a list of the most important keywords and begin creating content for these keywords on a routine basis. 

Optimizing Your Website for Local Search Engines

Our team understands how to rank HVAC websites for local searches because we do it so often. We do this by focusing on the ranking factors that really matter. 

We strive to generate more reviews online, create quality local content that answers the most important questions, and to capture a local audience that we can reach out to. 

When it comes to optimizing your website for local searches, we position your business as the authoritative and trusted professional. in your local area.

Keyword Research Tool Ahrefs for Local SEO HVAC Marketing Engine

Our Approach

At HVAC Marketing Engine, we have a step by step comprehensive approach to every local SEO campaign. 

Every local SEO campaign should start with comprehensive keyword research. Without it you will have no real strategy in place and will continue to waste money. Keyword research is the backbone of every successful SEO strategy, therefore every campaign must begin with it. 

We use a variety of tools at HVAC Marketing Engine, however, our favorite is Ahrefs. We utilize Ahrefs to research the most important keywords for your business. 

We find the correct keywords in a variety of methods. 

  • We start by researching what people are searching for in your local area.
  • Next, we complete competitor research to find out which keywords your main competitors are currently ranking for. This should provide us with an extensive list of keywords to target.
  • Lastly, we will ask you which keywords you would like to target. You know your business more than anyone, and you can help us find some of the best local. keywords to target!
 

Once we complete the keyword research process, we will compile a list of the most important keywords and begin creating content for these keywords on a routine basis. 

Our second steps begins with the building and creation of citations on a variety of online directories. This is an important step to your overall online success when it comes to local SEO.

Building out citations is a great way to create consistency online using your business information otherwise considered as your NAP (Name, Address, Phone Number). This is an excellent way to show Google and internet users your correct business information and therefore improve your overall trust and credibility online. 

We’ll build out profiles on sites such as Google, Yelp, Bing, Home Advisor, and Angie’s List to just name a few. Your profiles across these various online directories will include your information such as business name, address, phone number, website URL, photos, and a brief description that will be consistent across all of the directories. 

Lastly, building citations is an easy way to generate authoritative and relevant links that point to your website. 

Once we have a list of the most important local keywords, we begin to start building out individual pages starting with the most important keywords. We’ll create custom content for every page that represents your business, keywords, and local area is a normal and casual way.  

Next, we’ll go in and optimize all of the heading tags, URLs, and meta descriptions that represent the keyword you are targeting for each page. Additionally, we will find internal link opportunities to link to other pages on the site we would like to rank. 

When it come to off-site SEO, you’ll hear a lot of promises from other companies that they can get you backlinks from all of these different sites. However, at HVAC Marketing Engine, we don’t build backlinks outside of building citations and your web 2.0s (blog publication sites). 

Building backlinks can be an effective part of your overall SEO strategy, however, having spammy backlinks or having too many backlinks built out at once can cause major harm to your website and even get you a Google penalty. 

We focus our process more on great on-page SEO, building relevant and local citations, and creating content that answers users questions.

The last and maybe the most important step in our SEO approach comes from our reporting. We utilize multiple tools in order to properly track our progress such as:

  • Keyword Movement Reporting
  • Google Analytics Reporting
  •  Google Search Console Reporting
 
We utilize the reporting tools to monitor the success in our campaigns as well finding opportunities to improve. At the end of each month we will present you with reporting that will show the optimizations efforts in one report. Our reports will give you a close up look on how well you’re performing online. 

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