Follow these top tips to make sure your HVAC website gets seen, and your phone starts ringing.
If you own an HVAC company, you know the competition in your industry is fierce. Knowing this, one of your goals should be to get the most out of your website. As the online ‘face’ of your business, your website should be inviting, easy to navigate, and have helpful information potential clients can use to make their decision. If it doesn’t do those things, you’re practically inviting your competitors to take all your clients.
That’s why we put together this quick article to give you some top actionable tips on How to Make Your HVAC Website Stand Out From the Competition. Let’s get started!
1- Post Regularly to Your Website’s Blog
Potential customers today want answers to their questions. They want free, useful information too, and want to be sure you’re an HVAC expert.
You can kill all these birds with one stone using your blog, but you need to post regularly. Once a month just won’t cut it. Once a week is better, and once every 2 or 3 days is fantastic. Post tips, advice, company news, interesting facts, whatever. They don’t need to be long posts, just interesting and informative. The more you post, the higher your SEO value and ranking on Google will be!
2- Add a Chatbot to Your Website
Chatbots are AI-controlled widgets that can ‘chat’ and interact with potential clients who visit your website and want answers to basic questions.
They’ve been shown to keep clients engaged longer and, the longer they stay on your website, the higher the chance they’ll become a client. Several chatbot companies can help you set this up, or you can contact your webmaster. The cost is minimal, but the results will set you apart from the crowd.
3- Add Photos of Your Entire Team
Potential clients want to see who they’re dealing with before they decide to call or contact you. Having photos of your team working, smiling, and looking professional is the best way to do this. It will show the public that you and your people aren’t a bunch of grimy, gruff-looking goofballs. The trust and affinity factor photos bring is worth its weight in gold.
4- Place Important Page Links At the Top, Middle, and Bottom of your Main Page
The last thing you want to do is force clients to search (and search, and search) for the information they need.
If you do, they will instead click away and go to your competition. By placing link buttons to relevant pages like your pricing page, “about us” page, and location page, you’ll make it much easier for clients to find the info they need (and to hire you). Put them at the top, middle, and bottom of your main page for the best results.
5- Place an Intro Video on Your Main Page
Consumers love videos. They’re easy, require no reading, and even better, statistics show they keep potential clients on your website much longer! Hiring a video company to produce a 30 to 60-second video is relatively inexpensive, and the results are definitely worth it.
6- Focus Your Content On How You Can Help, Now How Great You Are
Consumers are used to companies saying how wonderful, incredible, and so much better than the competition they are. However, what they want is to hear about what you can do to make their lives better, easier, more comfortable, etc.
Focus your website content on what you will do for them, what their benefits will be, and how much better off they will be, and they will flock to you like crows to corn.
Go On, Get Started!
You now half six actionable tasks you can get started on right away to make your HVAC website one of your top marketing tools! Best of luck with all of them! If you need more help marketing your HVAC business, here at HVAC Marketing Engine, we’re the experts. Leave your name and contact information below, and we’ll get back to you ASAP.