Unless you’re a tween, using hashtags can be more than a little bit confusing. Using hashtags to grow your HVAC business can be a useful marketing tool, though it’s something you should be doing every time you post online. It’s insanely popular right now too, and incredibly effective.
The reason why is that, when someone searches for a service online, hashtags can help them find what they’re searching for quickly and easily. That goes for potential customers searching for an HVAC company, too, making it essential that you start using them.
Hashtags and ‘hashtagging’ were made popular by the social media giant Twitter but, these days, they’re being used all over social media, including Instagram, Facebook, Pinterest, and more.
Creating hashtags is as easy as putting the ‘#’ symbol in front of a word or series of words, with no spaces in between. Hashtags are usually added to the end of a message. You can use any hashtag you like, but it helps to keep it short, readable, and understandable.
How Hashtags Help Your HVAC Business
Here are a few of the best ways that hashtags can help grow your HVAC business.
1- Using Hashtags Tells the Social Media Platforms What Your Post is About.
That way, it will know which consumers to show your posts. Also, they won’t be ‘free-floating’ which will make them much less effective.
2- You Can Embed Your Landing Page or Website into a Hashtag
That way, when a potential customer clicks the hashtag, they’ll automatically be taken to it and see your contact info.
3- You Can (and Should) Use a Local Hashtag
Using a local hashtag, like #NewYorkCity, #Dallas, or #Denver is a great way to get local folks to find your HVAC company. Many people look for local hashtags when they need a local service like yours.
4- You Can Hashtag Your Company Name
For example, #BobsHVACservices. Every time you create a post for social media, you should use your company name, hashtag. After a while, it will get a lot of traction. Make sure to keep it as short and sweet as possible.
5- Use Keywords in Your Hashtags
Short tail, long tail, and one-word keywords can all be used. Use all three on every social media post. Of course, you need to research and collect the best HVAC keywords to do this. #nycHVACtech is a great example.
Incorporate Hashtags Into All Your Online Content
No matter where you post, from Facebook to Instagram, Pinterest, Twitter, LinkedIn, and the rest, always use your Hashtags but don’t overuse them. We recommend using between 3 and 6 per post. More than that and your posts will begin to look like ‘spam’ (and that’s never a good thing).
The Most Popular HVAC Hashtags
There are a bunch of them, no doubt. Here’s a long list of the best.
#hvac #hvaclife #airconditioning #hvactechnician #hvacservice #hvactech #heating #hvacr #plumbing #cooling #heatingandcooling #ac #hvacrepair #refrigeration #hvacinstall #hvaclove #hvaccontractor #construction #hvactools #airconditioner #hvacquality #electrical #furnace #hvachacks #maintenance #contractor #plumber #electrician #hvacsystem #bhfyp
Keep in mind that none of these uses any of your particular hashtags, the hashtag with your business name, and local hashtags with your city or town’s name, which you should be using as well.
Confused? Let HVAC Marketing Engine Help
Using hashtags and using social media marketing in general, can be downright confusing and frustrating. We recommend you do what you do best, take care of customers, and make sure their HVAC is working like a well-oiled machine. Then, let HVAC Marketing Engine do what we do best; market the heck out of your HVAC business online. Leave us your name and contact info below, and we’ll get back to you within 24 hours to show you how we can get your phone ringing like crazy with new HVAC leads!