You wear many hats when you own an HVAC business, especially if it’s just you.
You have to wear the secretary hat, fielding phone calls when they (hopefully) come in. You also have to wear the customer service hat, solve customer problems, and the AC installation and repair expert hat.
But there’s one hat that outranks all the rest in importance; the marketing hat. Without excellent marketing, your phone won’t ring, and you won’t have any customers, making all the other hats moot.
Engaging, persuasive, and constant marketing drives potential customers to your business and keeps your doors open. It’s the lifeblood of any business, especially an HVAC and AC business, where you need a constant flow of new customers.
You may not like it, and it might be frustrating and annoying, but it’s vital to your success.
We’ve put together this list of 5 excellent air conditioning advertising and marketing techniques to advance your AC services. These are the methods many of your competitors are using to great success, so you should be using them too.
#1- Utilizing Billboards
Billboards can be tricky and a bit expensive. However, if done correctly, they can drastically increase your company’s awareness in your local market.
You don’t need a huge billboard, especially in a small-ish town.
However, it should be on a well-traveled road with an excellent in-line sight so people will see it in their cars.
We recommend a concise, easy-to-remember message with your phone number. Simple, short, and memorable is best, in HUGE letters.
Making it obvious that you offer air conditioning and advertising services is often an easily overlooked factor. Include an air conditioning unit or a company van on your billboard to make it obvious.
#2- Running a Pay Per Click Ads Campaign (PPC)
PPC ads can be excellent on a small budget because they let you set the budget you want.
You can set the amount you want to spend per day and scale that up or down as you get results. You can PPC ads on Google, Facebook, Bing, Quora, LinkedIn, Pinterest, and other social media sites.
With PPC, you set up a campaign, and whenever someone is searching for AC services clicks on it, you pay a specific price. (Thus, the name ‘pay per click.’) The most popular and profitable PPC platform is Google Ads, which can return a great ROI on your advertising campaigns if done correctly.
#3- Running Highly Targeted Facebook Ads
Facebook is a fantastic way to reach potential customers with a massive user base. Even better, they have meta-data on all of their users, making it easy for you to target ads that will reach their eyes.
You’ll need a Facebook page and a Facebook business page, which are easy to set up. Facebook makes the whole process relatively easy. Follow their instructions, fill out the needed info, and get started.
Like PPC, you can scale up or down easily and set your daily/weekly/monthly ad spend to stay within your budget.
#4- Ask For Reviews And Respond To All of Them
It would help if you actively asked for reviews from every customer you work with. Ask them to write them on Yelp, Angie’s List, Home Advisor, or your website.
If you need to offer a small discount or special service to get them, so be it. The more excellent reviews you have online, the better.
Also, make sure to respond to every review on a good or a bad—especially the bad, with a very humble and apologetic tone.
#5- Use a Blog to Stay Relevant
Consumers today, more than ever, are hungry for free and valuable information.
The best way to give it to them is through a blog on your hvac website. You can post helpful information, advice, news, and updates about your AC business.
If you aren’t a great writer or don’t have time, plenty of resources or companies online can help.
Other Air Conditioning Advertising Ideas
Marketing and advertising your HVAC business doesn’t have to begin online. Many forms of print advertising methods still work to do this day. HVAC flyers, HVAC brochures, HVAC door hangers, HVAC Yard Signs, and HVAC stickers can all impact and increase your brand’s awareness.
Enter your service location and we’ll send you a complete list of the top keywords in your local market.
Who Are We?
We’re an HVAC Marketing Engine specializing in marketing for HVAC companies like yours. We know the HVAC industry that allows us to craft engaging, effective, and profitable marketing and advertising campaigns that will drive new customers straight to your door.
If you’re looking for marketing or advertising services for your HVAC company, please message us online for a free consultation, and a team member will get back to you ASAP.